Essential Energy
Brand Identity, Collateral Design
The challenge was to create a rebrand and corresponding assets for Essential Energy, an Orange County based solar company.
To address this challenge, the goal was to create a clean appearance using straight lines, a calming color palette, and sans serif typefaces.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ab74431b3a2e520fa28b65b3d84aa7b9/c1a2fdc6-f685-4cde-a09b-052b6684b8da_rw_1200.jpg?h=0f0b6686d2365ce212606bb1b9cbfc61)
The logo represents a solar panel using two interlocking "E's."
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ab74431b3a2e520fa28b65b3d84aa7b9/c05f5cea-3e4b-4665-85da-be5918590fac_rw_1200.jpg?h=2d852953a3e5d1a55ec74023c49bffa6)
Pamphlets feature splash images, clean lines, and minimalistic typography.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ab74431b3a2e520fa28b65b3d84aa7b9/a23211a3-1927-41e7-8f70-c5bc6c91a142_rw_1200.jpg?h=c5ef28febfbbf03bb92794421bdb1037)
Yard signs promote solar installation to clients' neighbors.
Social Media
Social media posts and web banners promote a clean and healthy planet, and how Essential Energy is achieving their goals.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ab74431b3a2e520fa28b65b3d84aa7b9/aad4bc4d-e5e0-442e-b240-dbdd3238b42a_rw_1920.jpg?h=064387e7dc2e0c94a982243e32c9f1df)