Package and Collateral Design
Pharmaceutical packaging is notoriously difficult to decipher and often leads to misuse. I conducted interviews with consumers to learn what problems they run into while trying to read directions for Target’s non-drowsy allergy relief tablets. Using this information, the tablets have been rebranded as "Allergone."
The new packaging solution optimizes space so it can also be easily packed for travel, and to reduce waste.
The Allergone brand includes an infographic poster and an animated video that explain how antihistamines function. Both can be displayed in a doctor's office or pharmacy.
Song (Hope for All) written by Peter van Uytfanck, downloaded from Freeadmusic.com